I am currently VP of Digital Analytics for Edelman Digital.

Over the last seven years, I have provided strategic counsel to clients on a variety of topics including digital analytics, measurement, online reputation, social media, investor relations and crisis communications. Prior to joining Edelman Digital, I was VP of Digital Strategy and Analytics for Ogilvy Public Relations. Before joining Ogilvy, I was the Director of Social Analytics for WCG, a global media services company based in San Francisco.

I started my career  working for Dix & Eaton, a full-service communications firm based in Cleveland, Ohio, where I was responsible for supplying research and information for all of the firm's practice areas including media relations, marketing communications and investor relations. I also co-chaired the firm's digital communications practice.

I am a former Fellow of the Society for New Communications Research, a global, nonprofit research and education foundation think tank focused on the latest developments in media and communications. I'm the co-organizer of the Social Media Business Summit Track at BlogWorld Expo, a frequent speaker on the topics of influence, measurement and digital analytics, and am currently scheduled to release a book entitled Social Media Metrics for Dummies through Wiley Publishing in February 2012.

I hold a Bachelor’s Degree in Political Science from Baldwin-Wallace College and a Master’s in Applied Politics from the University of Akron. I am a former board member of the National Investor Relations Institute, and am active within the Social Media Club and Social Media Breakfast series. 

These opinions are my own and do not reflect those of my employer.