Analytics Is King

So, tomorrow kicks off BlogWorld Expo NYC. Of course, we're all buzzing in anticipation of the first BlogWorld to be held outside of Las Vegas. Everybody loves New York, right? And, of course I'm biased, but the content at BlogWorld is second-to-none. A couple of weeks back I provided you three sessions that I thought were under the radar, but definitely worth your time at the event. Today, I wanted to give you three must-see sessions while you're here. Yes, again, I'm biased. And yes, again, these are all from the social media business summit track that Arik Hanson co-organize. So, without further delay...

The Social Habit - One of the best in the business, Tom Webster, is going to be releasing some VERY cool data on how we interact on the social web. In addition to being a great speaker, Tom gets social media and gets analytics. Trust me, that's a rare combination. It should be an excellent presentation, and one worth your time.
Applied Social Media Measurement - Of course, right? The analytics guy is pumping up the measurement panel. BIG SHOCKER, right? Wrong. In this instance, you have four people on a panel that are actively doing measurement for clients. And not just DOING measurement, these people are experts in this field. Make sure you check this one out during the week.
The Rise of Social Commerce - Yeah, I'll admit it...I've been Sally Skeptical on the topic of social commerce for the last few months. My beef isn't with whether it is important or not. It is more so that I'm not sure that the mainstream world will be adopting it at near the clip we think they will. Is mobile commerce happening? Of course. How quickly? That's still TBD. This is why I'm very curious to sit in on this session. I have no doubt that I'll be convinced of something different coming out of the room.

Please know that Arik and I give great thought into what submissions are accepted for BlogWorld. However, we're under no delusion that we've nailed every topic or know of all the great speakers on particular topics. Remember, we have to do this all over again in Los Angeles so if you have thoughts please don't hesitate to comment here or find one of us during the event. I'm looking forward to it, and I hope you are too.

As some of you may know, Arik Hanson and I have been responsible for the Social Media Business Summit Track at BlogWorld Expo for the last two years. Trust me when I tell you that it is an interesting experience. From combing through speaker proposals, to developing buckets of content we think people are interested in, to tracking down people willing to speak on those topics it is definitely an eye-opening experience. In the end, however, it is a blast watching all of the sessions come together. I know Arik shares my gratitutde to Rick Calvert for allowing us so much freedom in developing the track. Not to mention just asking us to be a part of such a great conference. Anyway, enough with the love festival.

Because the conference starts in exactly two weeks (GASP!), I wanted to take a second and highlight three sessions that might be flying underneath your radar. This, for the record, is no indictment of the speakers in these sessions. All of them are top-notch professionals with a valuable opinion worth sharing with the broader community. What I mean by under the radar is that they are people you may not have heard of before, but are doing some very interesting work.

So without any further delay, here are three sessions that are under the radar but deserve your consideration to sit through when we kick things off in a couple of weeks:

Why Facebook News Feed Optimization (NFO) Matters to Marketers - This session is scheduled for 3:45 EST on Wednesday, May 25th. When Bryan Person (who I'm assuming many of you know from Social Media Breakfast fame) came to us with this topic idea we were pumped. With the volume of posts that we all see in our news feed on a daily basis, making sure our brands' posts stick out in a crowd is critical.
Making Sense of Social Business - This session is scheduled for 3:45 EST on Thursday, May 26th. Now, before you come after me and say there is nothing under the radar about Peter Kim, Virginia Miracle, Chris Heuer and Ben Edwards you should realize the sheer volume of misconception about the topic of social business. We're talking about concepts WAY above and beyond managing a channel presence for a brand, though that's certainly one component. This session may be under your radar because you're skeptical of the term, "social business," but that would be selling short the work that these panelists have done. Trust me, you will walk out of this session actually knowing what social business really is about.
So You Want to Hire a Community Manager - This session is scheduled for 11:30 AM on Tuesday, May 24th. Again, community management is a popular topic, but, like social business, is littered with misconceptions about what it actually entails. Jim Storer from the Community Roundtable, Lauren Vargas from Radian6 and Dan Brostek from Aetna are going to help you not only define it, but help you find someone that can fill this role within your organization.

Tomorrow, I'll give you three more posts that if I would consider to be must-dos if I were putting together a schedule for myself. In the meantime, the full schedule for BlogWorld NYC is currently available. Make sure you check out the interactive functionality. It'll help you with planning.

Three Must-See Sessions at BlogWorld Expo NYC

Three "Under the Radar" Sessions at BlogWorld NYC You Need to Attend

About

Archive

Get Updates

Sites I Like