Disclosure in social media is one of those topics that is very important to me. We owe it to the people we are connected with online to disclose when we have a material connection with a company or product. Not to do so damages not only your reputation, but also the space more broadly.
Since this is such a large topic, Lisa Grimm and I decided to split up the discussion into disclosure from the brand perspective and agency perspective. Check them out when you have a second and let us know your feedback.
